Welcome to Mulder Design. We are an identity and package design firm for the consumer brand market. Simply put, we help our clients position their product to be category leaders, generating consumer interest and ultimately, results. A well-designed, memorable product label can make all the difference for a brand - take a look at our work to see how.
Oscar v. Mulder, CEO/Founder of Mulder Design has over 20 years of experience in package design and identity branding.
Design is one of the most important factors between a brand and its consumer. With so many brands on the shelves these days or in online stores, the pressure to preform has changed the packaging world. Consumers essentially form relationships with brands. In other words, they purchase brands that "speak" to them, ones that they seem to "relate" to.
Our process of research and strategy leads us to create brand imagery that appeals directly to target consumers while maintaining a brand's equity. All said and done, we wish to move the products we work with straight through the checkout line.
We offer a wide range of services to assure a consistent personality across all communications. They include strategic branding and corporate identity, package design, collateral, structural design, naming, environmental design, and production.